What are High School Counselors Looking for From Higher-Ed Institutions?

As most higher-ed institutions are well aware, High School Counselors are a crucial source to disseminate information to prospective college and university students.  These key “influencers” can help their students not only in the college application process, but can be a key factor in helping them choose which schools and programs are a fit for their particular backgrounds.

How and what information to provide these Counselors though provides a huge challenge to the higher-ed industry.

According to a nationwide survey of High School Counselors conducted by Ruffalo Noel Levitz, a leading provider of technology-enabled solutions and services for enrollment, student success, and fundraising in the higher education industry, there are several factors that most influence a Counselor’s decision to refer a particular College or University.  According to the survey, 99.5% of Counselors are influenced by what programs the schools have to offer that would be of interest to their students with 97.2% influenced by the quality of these programs.  Another 95.5% are influenced by the availability of financial aid and scholarships followed by 92.8% that find cost to be another important factor.  This is followed by factors from quality of the school down to social life.

Another important part of the equation in reaching High School Counselors is by what method do they prefer to receive this information.  By an overwhelming majority over 70% surveyed preferred to receive information from Higher-Ed institutions by email.  This far outdistances the second preferred method of being contacted directly by an admissions representative at 20.9% followed by only 1.9% by phone and 1.0% via social media.

To receive a free copy of this report, click here.

With the College and University admissions and enrollment process becoming more and more competitive and complex with each and every year, it is crucial that higher-ed institutions learn from, and take advantage of information that can help them focus their recruitment strategies.  Making sure their Counselor outreach programs are effectively structured can be a key part of  enrollment success!

Do you work in the admissions office? We can help you connect with high school counselors to make sure they have the most up-to-date info to pass along to potential students. Contact us today.


Pandemic High School Graduation Rates are Dropping Nationwide

As the world embarks on year 3 of the Covid-19 pandemic, it's essential to address the unprecedented educational upheavals that ended almost two decades of nationwide progress toward increasing high school graduation rates.  In the last school year before the pandemic...

College Admission Myths – Fact or Fiction?

Old college admission myths die hard. And the college admissions process is still shrouded in misconceptions. Your high school seniors are likely getting conflicting information from well-meaning friends and family, and it can be tough to decipher fact from fiction....

Do College Admissions Officers Look at Social Media?

Yes, college admissions officers look at social media of applicants'.  Facebook, Instagram, Twitter, and TikTok can reveal a lot about a student, and sometimes admissions officers take note of that. A growing number of admissions officers see no issue with social...

College Tuition Decline May Happen Next Year

Paying for college is expensive, and many families have felt the burden of rising college prices over time. Because of this, most college graduates are leaving school with significant amounts of student loan debt. But there's some potentially good news on the horizon:...

How to Counsel High School Students on Pandemic Application Gaps

If you counsel high school students through the 2022 college application process, you're already coping with pandemic challenge year number three. Fortunately, there is some positive news. As of January 2022 data, college applications have risen above pre-pandemic...


Send Us a Message