Colgate is pleased to partner with High School Counselor Marketing in our efforts to connect with our colleagues on the other side of the desk. Our ability to share information and updates with counselors, who have proven to be vital partners in the college search process, is an integral part of our recruitment strategy. HSCM facilitates these connections with consistent and reliable data at a fair cost with excellent service.
High School Counselor Marketing has been a fantastic partner in our school counselor relations strategy. The lists are comprehensive and accurate, and proactively updated throughout the year. Having this solid contact information as a base for our strategy allows us to be creative in our email and print communications with counselors.
We use the lists we purchase from High School Counselors Marketing for almost all of our direct outreach and marketing to high school college counselors from around the country. By using this tool, we are able execute marketing campaigns that strengthen existing and build new relationships with high school counselors, a key referral source. Our campaigns using these lists consistently exceed our expectations for how high school counselors are engaging with the College. Partnering with High School Counselor Marketing has been and will continue to be an important part of our strategic enrollment plan.
Glen and the rest of the staff from High School Counselor Connect play an integral role in helping us keep our counselor data up to date. Our high school contacts change rapidly year over year, especially with the added impact of COVID-19, and the service that HSCC provides makes it easy for us to import and update counselor data in our CRM so that our team can focus on outreach and relationship-building.
For the last several years we have purchased lists of High School Counselors from High School Counselor Marketing and have had great results with both gaining awareness and increasing enrollment for our Summer programs at Duke University. Their up to date and thorough lists have become an integral part of our marketing campaign and have allowed us to reach High School Counselors in a very effective manner.
If you work in an admission office, you are bombarded with emails, cold calls, and flyers from vendors marketing their ‘unique, groundbreaking products and services’ on a daily basis. Most of them won’t produce what they claim and offer things you can get in a hundred different ways. High School Counselor Marketing is a breath of fresh air because the proposition is so simple. They provide exactly what they say they will provide, for a fair price. Simple, easy to work with, and the potential benefit to getting your message out to thousands of high school counselors is massive.
We have relied on High School Counselor Marketing to provide accurate counselor data for over six years. Because we recruit nationally, the lists are a key to successfully building our referral network, driving event attendance, and improving name recognition. I also look forward to the their newsletter, High School Counselor Week, and often share content with counselors to drive open rates in our email correspondence with them.
High School Counselor Marketing has been a trusted resource for Spark451 for several years now. As a full-service higher education marketing agency, we rely on quality list sources to help fuel our communication campaigns for our partner institutions. The contact lists (and quarterly updates!) provided by Glen and his team have performed consistently well for us time and again. In a hyper-competitive marketplace, they are a truly valued partner.
We have been a client since 2015 and have found the High School Counselor lists to be very useful in reaching this critical audience. The staff are also easy to work with and very responsive.
School counselors play a vital role in the college admission process. As such, they are our valued partners, and we have enjoyed increased communication and correspondence in recent years. High School Counselor Marketing has been extremely helpful in facilitating the ability to increase our outreach
We have used High School Counselor Marketing’s lists as the sole source for our national Counselor survey’s for the last five years, and have found the information to be absolutely invaluable! Not only do we find their data to be consistently reliable and accurate, but their ability to provide the information needed in a timely and professional manner has made them our go-to-source for any Counselor, Principal or Superintendent data. We look forward to our continued partnership with HSCM.
Fisher College has partnered with High School Counselor Marketing over the last several years to connect with the high school counseling community. The contact information provided by High School Counselor Marketing is consistently updated throughout the year so the staff does not have to waste time researching different sources for school counselor information. This valuable contact information allows the Office of Admissions to increase its acceptance rate by 10-15% annually. I would highly recommend the services of High School Counselor Marketing to any college/university interested in communicating with the school counselor community.
High School Counselor Marketing has been extremely easy to work with over the years. I have found great value in the lists that HSCM has been able to provide which not only saves tremendous amounts of time from researching information but has also allowed me to keep a key population updated on all of what is happening at Gannon University
We saw a 20% increase in participation with our counselor newsletter in just one cycle of working with HSCM! In addition to fantastic customer service, you can look forward to working with a team of individuals who prioritize the needs of your institution.
I want to take this opportunity to thank High School Counselor Marketing (HSCM) for providing one of the most essential recruiting tools currently available to colleges. As Director of Admissions at East Stroudsburg University, HSCM played a crucial role in our recruiting efforts and success and as Executive Director of Enrollment Management at Cheyney University, we continue to rely on HSCM to help market our institution. Many thanks!