Most, if not all, colleges and universities have enrollment recruiters that are using every possible marketing tactic to meet their enrollment goals. High school counselors play a huge role in these tactics. As new marketing tactics are developed quickly and frequently college admissions are left with a list of recruitment and enrollment methods to try.
So, what is the best way to determine what will give you the best return on your investment?
Guidance Counselors are Specialist
We all seek out specialists when we need to get something done in an area where we may not have the expertise. At High School Counselor Connect, we are your specialist. We specialize in connecting college admission offices with high school counselors and principals.
While most high school counselors have experience navigating the terrane of college programs and admissions it is always relevant and helpful to build strong relationships to ensure that they have the most up-to-date and accurate information to pass along to students interested in your college or university. What is the best way to do this?
Email High School Counselors
Building relationships with high school counselors had unlimited potential. Studies show that 70% of guidance counselors refer students to colleges and universities who visit their high school within a 3-year span. However, you must keep open lines of communication and the best way to accomplish this is via email.
By emailing high school counselors the enrollment offices may determine which students would be interested in attending their college or university. You may even find you find students that had not thought about your college or university.
Emailing high school counselors regularly with valid and informative information will help keep your institution on their radar. There is no cost to connect with potential students via high school counselors in the future.
Be sure to focus on information for the student
While counselors can help guide students, they need the pertinent information to present your college or university and answer any initial questions that the student may have. By sending your schools’ key features, fun facts and marketing materials you will build a lasting relationship that will last for years to come.