COVID-19 is Still an Issue
COVID-19’s varying financial challenges have remained a factor in college decision-making for over a year. Some families have always struggled with college finances, but they understood it was necessary. The pandemic has forced many families to reconsider the costs regarding the potential return on investment. Students evaluate college education based on their potential for long-term student debt and delayed earnings capacity. They also acknowledge that a degree might not help them get a job in their desired field. This financial reassessment, along with COVID health and safety issues, has already caused a reduction in 2020 college enrollments.- A net loss of 603,000 undergraduate students nationwide
- A 9.5% decrease in total community college undergrad enrollments
- A 5% decrease in all colleges for students ages 18 to 24
- 25% of students plan to delay their college entry
Considering Alternatives
More college-aged GenZs are considering alternatives to a 4-year degree. Many entities have researched and documented student options.Delaying College
A 2021 Citizens Bank/Junior Achievement Personal Finance Study evaluated pandemic-related financial issues. Researchers analyzed responses from 2,500 teens ages 13-19 (500 graduated from high school in 2020)- Twenty-five percent of the graduates had already postponed their college entries.
- Ten percent of the high school seniors and juniors planned to postpone college.
- Forty-three percent of future students anticipate a lower financial contribution from their parents.
Alternative Educational Strategies

- When considering college, 72% worried about the debt.
- Fifty percent would consider education other than a 4-year college.
- Seventy-four percent thought “career-based” education made sense.
- Sixty-five percent felt confident about their future, but they needed to find the right path.
- Sixty-three percent wanted more information about alternate career paths.
Apprenticeships
Over the past decade, the idea of apprenticeship: earning a living while learning a skill began losing its stigma. The push for 4-year degrees temporarily overshadowed the benefits of starting a career straight out of high school. However, a 2018 Harris survey for the American Staffing Association determined that apprenticeship attitudes had become more positive.- Over half of workers ages, 18 to 34 say they would consider apprenticeships.
- Four out of five of the 2,029 adults polled feel that people should consider apprenticeships.
- Fifty-four percent of the adults interviewed view apprenticeships favorably.
The GenZ Trend Started Before the Pandemic
Statistics show that this generation had already begun transitioning away from the traditional college experience. A 2019 Harris study for TD Ameritrade, the Young American & College Survey, had documented responses from teens age 15 and older. Even then, one in five students had no plans to go to college, or they didn’t know if they would attend college. They were considering a variety of alternatives.- Taking online classes only
- Attending community college with 4-year college as a later possibility
- Two-year college only
- Delaying college due to financial considerations
- Taking a gap year